Windows Phone still struggling Down Under

Missing Windows Phone on Telstra

While we've seen our off-white share of sloppy marketing of Windows Phone by carriers here in the States, Commonwealth of australia seems to be taking it on the chin. We've mentioned the weak marketing efforts with stores continuing to push out other handsets and now it looks like Australia'south largest carrier isn't making life easy for the Windows Phone either.

Madprops.org tried to purchase a Windows Phone from Telstra online and had some surprising results. It seems if you lot become to Telstra'south website to purchase a Windows Phone it'due south not the easiest task effectually. Telstra does give Windows Phones a category of their own and while Windows Phones are eligible for the penny shipping only ane model is bachelor online. The HTC HD7.

To purchase the phone y'all take to choose a wireless programme (Small, Medium, Big and X-Big) that are listed but below the HD7 list. Just when you pull upward the plans, the HD7 is no where in sight. It would appear the only manner to buy a Windows Phone from Telstra is to find a store that has one in stock. Online, Telstra has the Windows Phones doing a vanishing act.

And Telstra isn't lone. Optus lists the platform equally Windows 7, not Windows Phone 7. Even when the Australian online mobile retailer MobiCity offers a Windows Phone (the Lumia 800) they incorrectly advertise it as having actress memory options. While the effort should be recognized, it shouldn't be this hard.

While we've seen some keen promotions on Windows Phone past manufacturers such as Nokia (every bit we've seen in Paris and Hong Kong) and HTC. Even Microsoft has washed a expert task at promotion with the Spend the Night Tour and sponsoring events like we saw on the Ellen Degeneres Show. But where Microsoft appears to be defective is with the carriers. Somehow they demand to light a fire nether the carriers retail wing and go them excited about promoting Windows Phones as everyone else is.

Source: madprops